Directive hiring Demand Generation Marketing Intern Remote US in Atlanta, GA

Su said the company would provide more details on its AI data center growth plans at AMD’s Financial Analyst Day on November 11. Su described the situation as “pretty dynamic” on the earnings call, and said the company’s Q4 outlook also doesn’t include any revenue from Instinct MI308 shipments. However, despite agreeing a deal with the Trump administration in August for the shipment of its Instinct MI308 to China, for the second quarter in a row, AMD said its quarterly results did not include any revenue generated by their sale. The midpoint of the guidance represents YoY revenue growth of around 25 percent, the company said, noting that it expects this figure to reflect strong double-digit growth in its data center segment, in addition to its client, gaming and embedded units.

Firms like Fluence, Stem Inc., and Tesla Energy are seeing growing demand for storage and microgrid solutions. Unlike regulated utilities, NRG and its peers compete in deregulated markets, where higher load growth and tighter capacity directly translate into stronger margins. These solutions could eventually scale, but utilities and regulators must buy in.

Lead generation focuses specifically on filling the marketing funnel with audiences who have a current need and budget to purchase your product or service. This shift presents both significant challenges and substantial opportunities for demand generation marketers who must adapt their strategies to meet buyers where they are in their journey. Demand gen is the strategic process of driving interest and engagement in a company’s products or services, with the goal of converting that interest into measurable business outcomes, such as leads, sales and revenue.

How SEO Actually Drives Revenue for Product Brands

For all-in-one inbound marketing automation (Stage 2 teams), HubSpot provides integrated CRM, email, landing pages, and analytics in a single ecosystem. For intent data and predictive account scoring, 6sense identifies which accounts are actively in-market before they visit your website. B2B demand generation is a marketing strategy that creates awareness, interest, and qualified pipeline for a company's products or services. The gap between "uses AI" and "generates revenue from AI" is execution quality, and execution quality depends on the maturity stage your organization has actually reached. Both companies had already built the data foundations and content frameworks of Stages 2 and 3 before adopting AI. Vividly, a trade promotion management software company, used Tofu's AI personalization to expand their ABM-driven demand generation from 20 target accounts to 650 accounts, a 32x increase, without proportional team growth.

What Does Demand Creation in Marketing Entail?

This fails because Stages 2 and 3 build the data foundations, content frameworks, and measurement discipline that Stage 4 technology requires to work. Vividly reached Stage 4 when they expanded from 20 to 650 personalized target accounts using Tofu's AI content generation without adding team members. Content is personalized beyond merge fields, referencing industry-specific pain points and buying stage.

• Tofu uses the information you provide to us to contact you about our relevant content, products, and services.
• After creating demand, it's important to follow through with prospects likely to convert.
• The company offsets much of that through on-site reclamation, rated at 85%, climbing toward 90%, but it’s still drawing water from an area where it’s already in short supply.
• For intent data and predictive account scoring, 6sense identifies which accounts are actively in-market before they visit your website.

This content should be tailored to address the needs at each stage of that journey, with the goal of pushing prospects further down the sales funnel. To effectively tailor their demand generation efforts, marketing teams should create detailed buyer personas to help them define the needs, pain points, motivations and behaviors of their ideal buyers. Goals can include the generation of new marketing-qualified leads, increased revenue from campaigns or additional deals in the pipeline.

By examining which customers have been the most profitable, have the highest retention rates, or provide the greatest strategic value, businesses can identify patterns and traits that define their ideal customers. For businesses, defining the TAM is essential as it provides a comprehensive view of market potential and helps prioritize resources and efforts. The total addressable market (TAM) represents the total revenue opportunity available if a product or service were to achieve 100% market share. Loyal customers become great advocates for a brand and often lead to more people being referred into the top of the demand-generation funnel. Content that provides ongoing value, such as how-to guides, product updates and exclusive webinars, helps ensure that customers continue to see value in their purchase and are more likely to stay engaged with the brand. This part of the customer journey requires ongoing support, delivering exceptional experiences and fostering loyalty through continued communication and value propositions.

However, the tactics above are proven to help reach a wider audience and convince not only that they want what you offer, but that they genuinely need it. MNTN Performance TV helps you drive awareness, engage high-value prospects, and convert them into customers with precision-targeted Connected TV demand generation advertising campaigns. It gives you the opportunity for real-time buying engagement and allows you to present your prospects with solutions quickly and dynamically. Email marketing is a valuable data source that will help you optimize your demand generation efforts. This demand generation channel will give you an audience and the possibility to push your content to them organically through valuable posts. Crafting a blueprint to map out your content plan will let you ensure all the resulting materials are relevant and goal-driven.

However, strong growth in coal used for chemicals and other products partially offset the wider drop in non-power coal consumption. In 2024, electricity demand in China was very strong, rising by 7% (or over 550 TWh). In China, coal demand grew by 1.2% (43 Mtce) in 2024, reaching a new all-time high.

A well-crafted demand generation strategy aligns marketing and sales teams and ensures that every effort contributes to overarching business objectives. The foundation of successful demand generation programs lies in understanding that modern B2B buyers have fundamentally changed how they research, evaluate and purchase solutions. From targeted campaigns to on-demand services, demand generation encompasses a variety of tactics that build awareness, capture interest, and foster customer loyalty. This phase includes drip email campaigns, case studies, and testimonials to provide social proof. With leads in hand, companies must then nurture these potential customers through relevant, personalized content that keeps them engaged.

Its mandates are to provide the global market with reliable statistics and information on silver and to create and execute programs that help drive silver demand. The Silver Institute is the voice of the silver industry in increasing public awareness of silver’s vital role in today’s world, particularly in the growing adoption of green technologies. Governments worldwide are prioritizing data centers as critical infrastructure, rolling out policies that streamline regulation and provide incentives such as grants, tax breaks, and fast-track approvals.

Senior Director, Global Demand Generation

Events once considered rare—like the 2003 Northeast blackout that hit 50 million people—are now seen as precursors of larger disruptions. These plants provide round-the-clock power that intermittent sources cannot yet replace. That includes 8.1 GW of coal, such as the 1,800-MW Intermountain Power Project in Utah, plus another 2.6 GW of natural gas. Electric vehicles, heat pumps, and electrified industry are adding further strain. This isn’t a technical challenge—it’s an economic and political reckoning. The practical effect is that SGIP administrators and developers now have clearer enrollment pathways for customers served by these municipal providers.

If velocity slows, I look for content or proof gaps at specific stages and add targeted enablement (case studies, TCO/ROI, architecture deep dives). Close-won ÷ qualified opportunities, and the median/mean contract value. I’m looking for diversification, scalability, and repeatability (same motions creating pipeline quarter after quarter). A composite view of whether the people engaging with you are truly ICP and in a realistic buying window. Revenue teams have learned that full-funnel marketing with a hybrid mix of inbound, outbound, and lifecycle marketing is the right balance for a high-performing demand generation program.

Jillian Als is Chief Marketing Officer at Leadfeeder and a B2B SaaS marketing executive with nearly two decades of experience leading global go-to-market teams. Ideally, it should be well integrated with your lead generation process to optimize conversions. It focuses on educating your target audience about your product or service and aims to foster trust in your brand authority.